a. Location: Cyprus and Greece as a representative part of the Mediterranean basin were the chosen location for the FraoulaBest solution. Although the knowledge of the hydroponic strawberries in Europe comes mainly from the North countries (England, Holland, Belgium, Poland, etc.), the Mediterranean countries have begun to take the lead. Already, Spain has become one of the biggest players in the production and marketing of strawberry motherplants.
b. Planting Season: October-November. These two months proved to be very important as it is competitive in the global market. The North countries during this period have shorter day length (in addition to low temperatures).
c. Harvest: December-June. The concept of earliness was decisive. The production per square meter depends not only by the controllable greenhouse conditions but also by the great harvest.